Women's Underwear

    • Tizz & Tonic

      Tizz and Tonic is a team of two “girl-boss” sisters who source, design, make and market everything themselves, with the environment in mind throughout. Think bralettes, pants, bodysuits and loungewear in fun designs and eco-friendly materials that produce less than one small bin of waste a month!

    • Aikyou

      Underwear that embraces small busts, because they’re beautiful the way they are! Aikyou is all about making small-boobed women feel sexy and feminine, without any wires, paddings or push-ups. They feel that small busts are gorgeous, and we couldn’t agree more!

    • People Tree

      With transparency at heart, People Tree loves fashion, but they do fashion differently. They believe in putting people and the environment at the centre of the business, and that’s exactly what they do!  

    • HARA

      Have you ever touched bamboo fabric? If not, you should! That’s the softest thing on earth. Want some gorgeous, soft and earth friendly underwear? HARA is exactly where you need to be!

    • Luva Huva

      Delicate, glamorous, sustainable and chic UK-made lingerie that’ll make you feel like you’re wearing a piece of luxury underneath your clothes. Have we mentioned feminine already?

    • Underprotection

      Underwear that makes you feel fabulous, loungewear that’ll make you want to stay at home all day and swimwear that makes you feel sexy but sophisticated are just a few of the many Underprotection wonders.

    • Lara Intimates

      Bras that fit amazingly, are incredibly comfortable and come at reasonable prices? It does exist, and they come straight from Lara Intimates studio in London!

    • Pact

      Pact makes the soft, comfortable and beautiful organic cotton basics you were looking for! With their many certified fair trade pieces, Pact has one or two ideas about how to make you look and feel amazing!

    • Olly

      Clothing always comes with a story, which can be terrifying, polluting and enslaving. Olly chose to tell beautiful stories, with their cotton panties. Made in Hungary, the cotton is organic and the lace is from Europe.

    • Know The Origin

      Know The Origin is committed to creating beautiful pieces that positively impact the planet and the lives of people making them. And you know what? They excel at it! From the way they source their materials to how their clothing is made, KTO is as close to flawless ethics as it gets.

    • Everlane

      Everlane prides itself on radical transparency. They source all of their materials from the highest rated factories and list all of them on their website. Never trying to scam you, Everlane lists the cost it takes to produce their products as well as their mark up price, so you know they’re on your side.

    • Organic Basics

      Are you sick of buying underwear that ends up being completely worn out and loose after a having been worn only a handful of times? Organic Basics is here to solve that problem with their long lasting, high quality organic cotton basics. Use discount code ETHICALFASHIONGUIDE20 to get 20% off your order.

    • Essentials for Zula

      Lovingly made, affordable, high-quality stretch basics. They create timeless pieces in their family run factory, sourcing all fabrics locally within Thailand. Essentials for Zula remains detached from the seasons of the fashion industry.

    • Araks

      Bold, confident lingerie and swimwear brand designed and produced in NYC. We can only be impressed by their fabric quality, range of styles, and commitment to making the industry more thoughtful without skimping on aesthetics and style.

    • Lavender Hill Clothing

      Beautiful basics for every woman’s wardrobe. Lavender Hill Clothing creates simple, luxurious, attractive and affordable pieces which you will want to wear everyday.

    • Sokoloff

      Fine lingerie that is all about body-positivity, forgoing padding and enhancing natural curves. Made with love in Canada!

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