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    • Tizz & Tonic

      Tizz and Tonic is a team of two “girl-boss” sisters who source, design, make and market everything themselves, with the environment in mind throughout. Think bralettes, pants, bodysuits and loungewear in fun designs and eco-friendly materials that produce less than one small bin of waste a month!

    • HARA

      Have you ever touched bamboo fabric? If not, you should! That’s the softest thing on earth. Want some gorgeous, soft and earth friendly underwear? HARA is exactly where you need to be!

    • Selfnation

      Feel like you can’t find a single pair of trousers that fit you? Selfnation have got your back with beautiful tailor-made jeans and chinos. Oh and, have a look at their studio, it feels like playing The Sims!

    • Underprotection

      Underwear that makes you feel fabulous, loungewear that’ll make you want to stay at home all day and swimwear that makes you feel sexy but sophisticated are just a few of the many Underprotection wonders.

    • Olly

      Clothing always comes with a story, which can be terrifying, polluting and enslaving. Olly chose to tell beautiful stories, with their cotton panties. Made in Hungary, the cotton is organic and the lace is from Europe.

    • Girlfriend Collective

      Leggings that are made using 25 recycled plastic bottles, anyone? Or maybe a cosy crop top made in a sustainable material that ages just as well as fine wine?

    • Good Guys

      Feel like wearing the same shoes Emma Watson wears? (Who wouldn’t!) The entirely vegan Good Guys shoe collection is indeed worth checking out!

    • Organic Basics

      Are you sick of buying underwear that ends up being completely worn out and loose after a having been worn only a handful of times? Organic Basics is here to solve that problem with their long lasting, high quality organic cotton basics. Use discount code ETHICALFASHIONGUIDE20 to get 20% off your order.

    • Wyilda

      Scandinavian sustainable luxury accessories for women who refuse to compromise on ethics and aesthetics.

    • HIIDE

      Inspired by a time when things were meant to last, HIIDE is romantic womenswear designed with purpose and passion. Ethically made from natural, renewable fabrics in San Francisco, CA.

    • Freitag

      The Freitag brothers have been making bags from salvaged truck tarpaulins, disused bicycle inner tubes and old seat belts for over 20 years. In their new clothing line they use a material made of hemp, flax and modal that is all grown within a 2500km radius of the factory.

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