Underwear that makes you feel fabulous, loungewear that’ll make you want to stay at home all day and swimwear that makes you feel sexy but sophisticated are just a few of the many Underprotection wonders.
Founded in Denmark in 2010, Underprotection only uses sustainable materials such as organic cotton, bamboo, recycled wool, recycled polyster, Lyocell,… All of their pieces are ethically made in India, in a small factory employing 20 people they’ve been working with since they started the brand.
Are you sick of buying underwear that ends up being completely worn out and loose after a having been worn only a handful of times? Organic Basics is here to solve that problem with their long lasting, high quality organic cotton basics.
Psst! Use discount code ETHICALFASHIONGUIDE20 to get 20% off your order.
Bold, confident lingerie and swimwear brand designed and produced in NYC. We can only be impressed by their fabric quality, range of styles, and commitment to making the industry more thoughtful without skimping on aesthetics and style.
Delicate, glamorous, sustainable and chic UK-made lingerie that’ll make you feel like you’re wearing a piece of luxury underneath your clothes. Have we mentioned feminine already?
Luva Huva is a 3-woman operation based in Brighton, UK. Their collection is handcrafted with eco-friendly materials such as bamboo, hemp, organic cotton, soy and Tencel. They make the most of their beautiful fabrics by using end of line and off cut fabrics to produce limited edition ranges (often less than 10 items!). What a beautiful way of avoiding waste!
Have you ever touched bamboo fabric? If not, you should! That’s the softest thing on earth. Want some gorgeous, soft and earth friendly underwear? HARA is exactly where you need to be!
If “Hara” means green in Hindi, it’s because it represents pretty well what Allie, founder of the brand, had in mind. All of HARA pieces are made of organic bamboo, meaning they were grown without any pesticides, insecticides or fertilisers. Bamboo thrives on rainwater as it isn’t a very thirsty crop. In comparison, cotton uses up to 2700 litres for a single t-shirt.
Underwear that embraces small busts, because they’re beautiful the way they are! Aikyou is all about making small-boobed women feel sexy and feminine, without any wires, paddings or push-ups. They feel that small busts are gorgeous, and we couldn’t agree more!
In a society with enhanced and retouched bodies everywhere, embracing the true shape and look of your body is a real treat for the soul, and Aikyou perfectly encompass that.
Bras that fit amazingly, are incredibly comfortable and come at reasonable prices? It does exist, and they come straight from Lara Intimates studio in London!
Made from the finest fabrics, Essentials for Zula is a collection infused with the spirit of light summer days, healthy living, festivals, yoga and travels. The pieces are delicate and playful, yet functional and sophisticated at the same time.
All of their pieces are made in their family run factory, sourcing all fabrics locally within Thailand.
Clothing always comes with a story, which can be terrifying, polluting and enslaving. Olly chose to tell beautiful stories, with their cotton panties. Made in Hungary, the cotton is organic and the lace is from Europe.