However, her peers had reservations, as she tells me: “As a stylist, you are always under pressure. You have to source all these different clothes from the companies, style them, then bring them all back. It is a very physically demanding job. Not to mention that, especially in New York, it is very competitive.”
Some of Lauren’s colleagues thought that focusing on sustainability would be an additional burden on top of all the challenges that stylists have to face, she adds. However, making the switch has been a success for her.
“It helped me set myself apart in an oversaturated industry. And although I had originally planned to only add sustainable styling to all my other services, people became so interested in that option that I am able to exclusively work in line with my ethics.”
And not only the garments Lauren worked with changed, but her whole job was also turned upside down.
“I was primarily an on-set fashion stylist and tailor. After posting my fair fashion looks to Instagram, I started receiving requests for private style consultations. I have gone from working on set to becoming a content creator and personal stylist! I am much more independent now, free to travel and in total control of my workload. I sometimes miss the social aspect of working on set; it was always an incredibly interesting group of people, usually from all over the world.”
And how has she personally changed, I ask her?