Karolin Helou is truly part of the fair fashion revolution in Germany. After working as a fashion editor at a popular magazine for just under two decades, she decided to turn away from the glitz and glamour of fashion journalism and become a freelance stylist and fair fashion entrepreneur. Karolin is very upfront with her dedication to conscious consumption. She loudly speaks out against fast fashion in her work as a stylist and creative director. Her involvement with ethical fashion was taken to a further dimension through thewearness.com, a beautifully curated online store for luxury sustainable fashion that she founded with three colleagues who, just like her, occupied major positions in the German fashion industry.
Therefore, I was truly excited to find out more about Karolin’s journey and inside perspective on the fashion industry.
I am Hanna, a student from Germany. I love writing, talking and researching about fashion, beauty and self-care. After educating myself on the impact of conventional products and switching to conscious consumption privately, I wanted to get further involved in fair fashion whilst doing what I love: Working with creative people that want to make a change! I document my work, outfits and love for everything sustainable on my Instagram.